Education and Experience

I am particularly interested in Digital Marketing, Foreign Languages, Sports and Technology

Senior Digital Marketing Consultant in Barcelona

Goran Polic

gorpol

About me

12 years experience in Digital Marketing (Luxury Hotel Chain and Luxury Real Estate)
SEO, SEM, Community Manager, Campaigns in Facebook, Instagram, Linked in, Newsletters
Programming Languages: Python, Java, JavaScript y C +
Polyglot
Private tutoring in Maths, Computer Science and Languages

Experience

November 2018 - Present

Senior Digital Marketing Consultant
GorPol.es

SEO, SEM, Social Media, Content Marketing, Newsletters

March 2013 - October 2018

Senior Digital Marketing Manager
Engel & Völkers

Digital Marketing Manager at Engel & Völkers Spain & Portugal

– Social Media Management
– Multilingual Content
– Website Management
– Multilingual SEO
– Multilingual SEM
– Newsleters campaigns
– Support to HR in personnel hiring through Online Marketing
– Organization of webinars for Licence Partners

In June 2018 I decided to leave my position as Senior Digital Marketing Manager to work Freelance in Digital Marketing. I will keep on collaborating with Engel & Völkers as a Freelance

September 2010 - February 2013

eCommerce and Social Media Manager
Luk Internacional

– eCommerce, eMarketing, Community Manager, in charge of online reputation, Web analytics, Communication 2.0, SEO, SEM, SMO, SMM

– Definition of reputation control strategies, promotion and on-line marketing, identifying the areas of intervention and actions to be developed in the environment 2.0

– Design, implementation and monitoring of online advertising campaigns search engine positioning: SEO, SEM, SMM; SMO, pay per click, banners, etc;

– Preparation of the weekly and monthly performance reports of the different campaigns. Managing the creation of newsletters and their subsequent delivery. Maintenance of the customer database and its segmentation.

January 2007 - October 2010

eCommerce and Social Media Manager
Hotel Majestic GL *****

www.majestichotelgroup.com
www.hotelmajestic.es
www.murmuri.com
www.hotel-inglaterra.com
www.denit.com
www.montalembert.com
www.drolmarestaurant.cat
www.petitcomite.cat

– Design, implementation and monitoring of online advertising campaigns search engine positioning: SEO, SEM, SMM; SMO, pay per click, banners, etc.

– Hiring online agencies for all group hotels.

– Preparation of the weekly and monthly performance reports of the different campaigns.

– Webmaster of the pages of Majestic Hotel Group. Managing the creation of newsletters and their subsequent delivery.
Maintenance of the customer database and its segmentation.

– Creation of web pages in html and flash.

– Graphic design, creatives, video editing

– Management of Web 2.0 applications for hotels of the Majestic Hotel Group: Twitter, Facebook, Youtube, Netvibes, Google Local Business, Google Analytics, Google Adwords, Google Alerts, Google Wave, etc.

– Continuous training in Internet development activities, eMarketing, eCommerce, eSales, etc.

– Computer support at user level to other departments of the company

– Collaboration with the Department of Revenue, Reservations, Marketing and Commercial.

– Translation of texts

Objectives achieved:

Google Positioning of the Majestic Hotel Group web pages: Hotel Majestic, Murmuri, Denit, Montalembert and England in several languages. Registration and Management of the hotels and restaurants of Majestic Hotel Group in the most important social networks: Facebook, Twitter, Youtube, Flickr. Improvement of the positioning of the brands of all the hotels and their online reputation. Creation of an agile system for the creation of the Newsletter and its subsequent delivery. Getting many projects done internally without the need to hire external companies.

September 2010 - February 2013

Hotel Receptionist
Hotel Inglaterra (Majestic Hotel Group)

Receptionist at Hotel Inglaterra (Majestic Hotel Group)

www.hotel-inglaterra.com 
www.majestichotelgroup.com

Education

2013-2016

Master's Degree in Computer Engineering
Universitat Oberta de Catalunya (Barcelona)

2007-2013

Bachelor's Degree in Computer Engineering
Universitat Oberta de Catalunya (Barcelona)

1998-2003

Bachelor's Degree in Tourism Management
Universitat de les Illes Balears (Palma de Mallorca)

1993-2007

BUP and COU
Centro Internacional de Educación (Palma de Mallorca)

Languages

Spanish
Catalan
Croatian / Serbian
English
Italian
German
French
Russian
Portuguese
Chinese
Swedish

Contact

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